Design Within Reach ( DWR ) is a modern home furnishing brand founded in 1988. DWR exists to make authentic modern design accessible. They have own design team only focus on making clean, simple classics.

The project for DWR included logo redesign, handbag design, catalogue cover design, and web design. It requires to keep the color the original red.

The inspiration of the logo came from their products, which reflects the simple, clean and modern of DWR's.

Design Within Reach ( DWR ) 是一家成立于1988年的现代家居品牌。DWR致力于制造出真正触手可及的现代设计。他们拥有强大的专属设计团队专注于简洁现代家居的设计。

这套设计包含Logo的重塑,手提袋设计,目录封面设计,和网站设计。Logo要求保持原本的红色。

Logo的灵感来自于DWR的产品,表现了其干净利落且不失设计感的产品线。

Brand Identity 品牌形象设计